SDL Acquires Leading Media Asset Management Company.

SDL plc (LSE: SDL; "SDL"),the leading provider of Global Information Management solutions, announced the acquisition of Calamares, an internationally recognized cloud-based platform that allows enterprises to centrally compose, enrich, publish and distribute video and other rich-media assets. Calamares supports all media platforms, systems and devices - from the Web and mobile to Internet Protocol television (IPTV) and social media platforms. The gross assets being acquired are less than 5% of SDL's gross assets.

With the acquisition of Calamares, SDL extends its customer engagement offering to include video and rich media management. The Calamares media management and enrichment solution will be fully and seamlessly integrated into SDL's Global Information Management solutions, starting with the SDL Tridion Web Content Management (WCM) Platform. By integrating the Calamares media platform with the award winning SDL Tridion Web Content Management solution, the state-of- the-art platform not only enables SDL customers to easily produce and distribute video and rich content, but it also greatly enhances customer engagements, marketing efforts, overall service, customer satisfaction and new revenue opportunities.

Calamares currently enables a broad and diverse group of customers, including Mitsubishi Motors Europe, Rabobank International and the Dutch Ministry of Foreign Affairs.

John Hunter, CEO of SDL plc said, "We have seen significant demand for solutions that enable the production, enrichment and monetization of video and rich content. The Calamares acquisition represents another step in the execution of SDL's strategy and commitment to deliver best-of-breed solutions. We continue to enable and empower global enterprises with complex content management, brand management, targeting, profiling, personalization, multilingual, multi-cultural and multi-channel customer engagement and services requirements."

Mark Lancaster, Executive Chairman of SDL plc commented, "We consider multimedia graphical and video-based asset creation and management to be a key need for businesses as they evolve the engagement with their customers in the next 3-5 years."

Calamares was recently recognized by Gartner in its February 2011, 'Video Content Management and Delivery MarketScope' report. According to Gartner, "Surveys of organizations indicate that they believe their use of live and on-demand video will increase by greater than 40% during the next few years."

Wouter Maagdenberg, CEO of Calamares, added, "Calamares has been very successful delivering our solutions through a Software as a Service (SaaS) model or direct licensing. Now as part of the SDL family, we will be able to accelerate the development and expansion of our media management platform for the WCM industry, while at the same time leveraging SDL's global reach and market strength."

Keywords: Advertising, Information Technology, Information and Data Aggregation, Information and Data Management, Marketing, SDL, Software, Television.

This article was prepared by Computer Weekly News editors from staff and other reports. Copyright 2011, Computer Weekly News via VerticalNews.com.